Strategic marketing

Every business needs a marketing strategy. Your marketing strategy will vary, depending on your business needs.

Here are some examples of the different types of business marketing strategies you’ll need.

Brand Awareness Strategy
We’ve all heard the stat that it takes about 14 exposures to build brand recall. You need a brand awareness strategy to help improve your brand’s visibility.

Customer Acquisition Strategy
Your customer acquisition strategy is your plan for earning new customers who want what you have to offer.

Reputation Management Strategy
As a brand, your reputation is everything. So, you need a strategy to make sure your brand represents everything you want it to represent.

Market Penetration Strategy
If you’re entering a new market, you need a plan to accentuate your difference and make a strong impact. This is where a market penetration strategy can help.

Product Launch Strategy Strategy
When you’re ready to introduce a new product, you need a roadmap of action items, including audience and channel targeting criteria.

No matter where you are in your journey as a business, you need a strategy to get from A to B. It’s a good start to pause and consider which strategy makes the most sense for you.